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refine and focus on your customer
Learning is the best thing you can do for yourself. Whether it’s listening to a podcast while you’re cooking, taking an online course, or paying attention to a new trend, learning improves your skills and opens new possibilities. At refine+focus, we follow our curiosity. It’s how we discover topics that excite and inspire us. Join us as we learn with our new podcast series. Let’s get curious!
Episodes
22 episodes
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E21 - Customer Research - Do It Right.
Bad inputs result in bad outputs. If your customer insights are flawed, they are going to result in flawed product, branding, marketing, messaging, advertising, business strategy and even business model. If you aren’t doing your customer resear...
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Episode 21
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33:26
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E20 - Gen-Z Expectations of Their Employer
A candid conversation with Gen-Z. Just as Gen-Z began their entry into the workforce, they experienced the pandemic, shifting global trends, and massively new ways of working. Born digital and more in touch with their purpose than previous gene...
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Episode 20
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34:36
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E19 - How To Not Let Your Customer Service Suck
When was the last time you called any customer service and were helped immediately? It certainly wasn’t in the past 2 years. Why must we hold for hours, and once we finally get a hold of an agent, why does the service almost never meet our expe...
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Episode 19
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32:47
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E18– Designing a Meaningful Internship
If you're not leveraging the minds of the future in your company, you could be missing out on a lot of untapped potential. At refine+focus, we've learned it's not just about hiring for enthusiastic young individuals but crafting an experience t...
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Episode 18
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30:59
E17– Gen Z Women Talk Gen Z Marketing
As Gen Z gets older, we are learning more and more about why they choose to purchase. It isn't just about product quality anymore, but about brands' reputation and actions. By listening to the real-life stories and favorite brands of Gen ...
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Episode 17
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1:01:52
E16– The Edge that Hobbies Brings
Hobbies don't have to be isolated from the rest of life. In fact, letting the skills and feelings that hobbies inspire can be an incredible advantage to the work you produce in your company. Engaging in meaningful activities helps to unlo...
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Episode 16
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52:22
E15– Marketing To Women
Research shows that 91% of women believe advertisers don’t understand them. A company that misses the mark on marketing to women has a large disadvantage given that women control 70-80% of consumer purchasing decisions. So wh...
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Episode 15
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22:42
E14– Innovation And Food
Innovation can extend to every area of life, it is not isolated in an office. The nuances of techniques, spices, ratios, even the design of the kitchen can be a way to unlock the nuances of ideation. Even the courage to attempt a recipe can tra...
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Episode 14
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27:38
E13– From Plan To Action
You’ve done the research, planned the plan, and developed a strategy. You've followed Zach and Purnima's guidance for 13 episodes. You’re ready to move into the action phase. Inevitably you're thinking, "What if something goes wron...
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Episode 13
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26:46
E12– Ask Better Questions
Not all questions are created equal. While no question is a bad one, some are those that clarify while some are the keys to unlocking a new business opportunity. Marketers know that the framing of the question can largely impact the respo...
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Episode 12
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32:46
E11– Becoming A Serial Innovator
Once is chance. Twice is coincidence. Three times is...a serial innovator. It is not about waiting for an idea to strike you in the shower or a dream to show you the solution. In reality, it is 5 basic components of your work environment ...
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24:28
E10– Planning Your Strategic Plan
We are all for spontaneity at refine + focus, but not when it comes to strategic planning. Would you go schedule a meeting without a topic, pitch an idea without having an idea, take a hike in the mountains without any gear? We hope not! So why...
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Episode 10
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27:40
E9– Reclaim Authentic Networking
We know you are more than the job title under your LinkedIn username, more than the company you work for or own, and more than the college you graduated from. You are a unique accumulation of experiences, talents, passions, and goals that...
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Episode 9
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38:08
E8– Professionals On TikTok
You have 60 seconds to pitch your business to a fast-paced world...1,2,3, go! What would you say? How would you make your audience stop, listen, rewatch, and like? How would you convince them to follow? We know this sounds terrifying, but fear ...
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Episode 8
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19:51
E7– Build Online Communities
We miss the days of spontaneous interactions with coworkers in the break room, visitors at our desks to ask how our day is, and elevator conversations with strangers that become friends. These small connections are the spice of life.<...
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Episode 7
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21:28
E5– Where To Find Creativity
The word is creativity—not an inherent trait, but a skill that anyone can build. It’s vital to generating novel ideas that push boundaries and drive innovation, and it makes for dynamic and predictive problem-solving. It is small and everyday c...
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Episode 5
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18:33
E4– Be A Better Strategic Planner
When you think of frameworks, chances are you think of lines, boxes, broad labels, arrows, and the word “ugh.” Maybe you think of the feeling of having to decide which framework for when, who, what objective, and, again, the word “ugh.”&n...
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Episode 4
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39:40
E3– Learn From Your Customer
Think of your favorite brand. What is the reason for your loyalty? Chances are it stems from feeling heard, listened to, respected, or represented in the products and services they create. While many companies see the world shiftin...
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Episode 3
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21:01
E2–10x Your Curious Culture
Get curious about curiosity. How do we shape it? How can we leverage it? What are its limitations and strengths? What does it take to foster a curious environment? In the modern world, curiosity is not just a buzzword. It is an ess...
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Episode 2
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28:15
