E17– Gen Z Women Talk Gen Z Marketing Artwork

refine and focus on your customer

Learning is the best thing you can do for yourself. Whether it’s listening to a podcast while you’re cooking, taking an online course, or paying attention to a new trend, learning improves your skills and opens new possibilities. At refine+focus, we follow our curiosity. It’s how we discover topics that excite and inspire us. Join us as we learn with our new podcast series. Let’s get curious!

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refine and focus on your customer

E17– Gen Z Women Talk Gen Z Marketing

May 08, 2021 • refine+focus • Episode 17

0:00 | 1:01:52

As Gen Z gets older, we are learning more and more about why they choose to purchase. It isn't just about product quality anymore, but about brands' reputation and actions. By listening to the real-life stories and favorite brands of Gen Z women, we gain insights that statistics simply cannot provide. From thoughts on authenticity to campaigns that have had a lasting impact, we've found it's the intention of brands that matters most.

Listen as Purnima Thakre, Fallon Renehan, and Yenteen Hu share their favorite brands, hopes for the future of businesses, and advice to marketing to this group of passionate individuals.

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